My work is guided by the belief that design should balance simplicity with beauty and ultimately fade away, leaving only the user and their experience.
CONCEPT & STRATEGY
Designing a cohesive experience is a balance of big-picture thinking, an acute attention to detail, and empathy for the end user.
I offer a holistic approach to strategy that blends my client’s business goals and their user's needs with UX design to uncover key product challenges and aspirations. Through in-depth discovery sessions, I craft an actionable strategy that uncovers user needs and behaviors and starts to answer the most important question: Why?
RESEARCH & USER INSIGHT
Great product experiences start with a comprehensive product vision and a deep understanding of the user.
At the beginning of every project, research is needed to break the complex into smaller parts by revealing the facts and key problems. At this time, various techniques are identified that add content and insight into the design process. The research and insight phase focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Through in depth research and data analysis, I work closely with my clients to plan project objectives and specify organizational requirements. I use key discovery insights to help make informed decisions about potential user experiences that will serve as a guiding light throughout the project.
My design process is iterative, flexible and adaptive to fit the needs of each project and client.
With my client as collaborator, I craft meaningful solutions that improve the usability and accessibility of their product. The UX design phase focuses on the organization and structure of the product through sketching, information architecture, and low and high fidelity wireframes. Every screen and flow is designed in a usable and logical way.
Throughout the design process, prototyping and usability
studies play a central role in validating project assumptions early on and prior to implementation – saving both time and cost. Collecting qualitative and quantitative data to measure mission critical tasks will help in making confident and informed decisions about the product.
Wireframes are a skeletal framework of
an interface that focuses on content prioritization and functionality.
Prototypes breathe life into the design
and provide insight into user interaction throughout the design process.
Usability testing helps uncover friction and pain points, improving usability and ensuring happy users.
The best products combine ease of use with delight, adding value for the user at every touchpoint.
Visual design enhances a product's usability through the use of compelling imagery, color, and typography. While some designers rely on aesthetics to carry the design process, I believe that a sophisticated visual design language supports the content and functionality of a project, simultaneously improving the user experience and the overall success of the final product.
Mobile and web apps